Soham Rockstar Entertainment 

About

Good cinema is what makes the world a better place! 

Soham Rockstar Entertainment is a media corporate house owned by Deepak Mukut with 20 years of experience, which primarily focuses on motion content (Feature Films, Short Films, TV Soaps, Web Series, OTT & Music)

Over their tenure in the industry they’ve produced movies like Sanam Teri Kasam, Shaadi Main Zaroor Aana, Mulk, Taish, Thank God, Dhaakad, Forensic etc

Recently, with time they also started a music label of their own called Soham Rockstar Entertainment Music 

All in all, if you’re a cinema fan, keep reading to know what we did for them!

Challenges

Soham Rockstar Entertainment faced a major challenge of having a competitive audience on social media with the presence of Dharma, Red Chillies, Yashraj films etc 

Even with their ecstatic movies, their recognition along with their page interaction remained low on social media. 

The challenges we faced were: 

• Competitive audience
• Poor page interaction 
• Lack of awareness 
• Stagnancy in follower count 

Executive Strategy

In order to overcome the challenges faced by Soham Rockstar Entertainment, we worked on various strategies, campaign and organic marketing techniques. 

We used various growth methods like engaging posts, along with updating the hashtags every month, we maintained the page hygiene by updating the Facebook cover photos and Instagram highlight photos 

We used campaign hashtags like the #SeasonOfLove hashtag, in the month of February to highlight our love stories. 

We also maintained a balance between the music releases and movie releases keeping in mind the buildups and balance between post count and reel count! 

Results : The page engagement of Soham Rockstar Entertainment started becoming more organic, comments and likes came in naturally. SRE eventually got blue ticked and verified on Instagram and the content became more regular and engaging