Anju Shahani (Laugh with Anju)


Anju Shahani is a laughter yoga expert and happiness coach who helps individuals and organizations to find joy, balance, and wellness in their lives. She has over 11 years of experience in the field and has worked with clients from diverse backgrounds, including corporates, schools, and individuals.

As a laughter yoga expert, Anju uses the power of laughter and playfulness to promote physical, mental, and emotional well-being. Her laughter yoga sessions involve simple exercises and techniques that stimulate laughter and promote a positive mindset. She believes that laughter is a natural antidote to stress and anxiety, and can help individuals to cope with life’s challenges with resilience and optimism.

Overall, Anju’s expertise and approach help individuals and organizations find joy, balance, and wellness in their lives.


Anju Shahani, a laughter yoga expert and happiness coach, faced several challenges on social media. Despite her expertise and unique approach, her social media pages were struggling to reach a wider audience and build engagement. Specifically, we faced the following challenges:

  1. Limited Reach: Anju’s social media pages had limited reach, and her content was not reaching a wider audience. This was primarily due to the competitive nature of the wellness industry and the crowded social media space.
  2. Lack of Engagement: While Anju’s content was informative and engaging, we were not seeing the level of engagement we were hoping for. Her social media pages were not receiving enough likes, comments, and shares, which made it difficult to build a strong community and increase her reach.
  3. Brand Awareness: Anju’s brand was not well-known outside of her existing client base, which made it challenging to attract new followers and clients through social media.

Executive Strategy

To address these challenges, we developed a multi-pronged strategy that focused on increasing Anju’s reach, engagement, and brand awareness on social media. Here are some steps we took:

  1. Content Strategy: We developed a content strategy that focused on creating high-quality, informative, and engaging content that resonated with Anju’s audience. We used a mix of visual and textual content to keep the audience interested and updated on Anju’s expertise and events.
  2. Hashtag Strategy: We used relevant and trending hashtags to increase the discoverability of Anju’s content on social media. This helped increase her reach and attract new followers to her social media pages.
  3. Audience Engagement: We encouraged audience engagement by responding to comments, holding Q&A sessions, and running interactive contests. This helped build a strong relationship with Anju’s audience and increased the chances of the content being shared and reaching a wider audience.

As a result of our social media strategy, Anju Shahani, the laughter yoga expert and happiness coach, has seen a significant increase in her reach and influence.In addition to her social media success, Anju has also been featured on several prominent platforms, including the Kris Fade Show on Virginradiodxb and Dubai One, where she has shared her expertise on happiness and well-being. Anju’s success on social media has also helped her to launch her own chat show, where she continues to inspire and educate her audience on the importance of joy, balance, and wellness. Overall, our social media strategy has helped Anju to expand her reach, build her brand, and establish herself as a leading expert in the field of happiness and well-being.

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