About
Clay Events is an event planning company with a focus on creating fun, engaging and unforgettable experiences. From art parties to science parties, sports parties to masterchef parties, and more, Clay Events offers a wide range of customized themes to make your event one-of-a-kind. Their services include decor, tents, games, DIY stations, entertainment, catering, photography, social media coverage, and much more. With a team of experienced professionals and a commitment to excellence, Clay Events takes care of everything from invites to decor and more to bring your party dreams to life.
The objective of revamping Clay Events’ social media profile was to increase brand awareness and generate leads for their party planning and event services. Our strategy was to create an engaging Instagram profile with grids and captions that would attract potential clients and showcase the unique services provided by Clay Events. Additionally, we aimed to create entertaining reels that would appeal to a wider audience and drive traffic to their website.
Challenges
Reaching a wider audience: The brand’s events and parties services were majorly running on referral basis. The objective was to reach a new wide range of audience.
Building a community: Building a strong community on social media is crucial for any brand. With so many competitors around the area, it’s difficult to make your brand stand out from the crowd.
Creating engaging content: Simply posting a series of pictures and events but to make them engaging with only the limited resources we have is a challenge.
Executive Strategy
To overcome the above highlighted challenges, we developed a strategy that focused on creating high-quality graphics and engaging captions that highlighted the unique services provided by Clay Events.
We created a consistent aesthetic for their profile that included colorful graphics and professional photographs to showcase the various events they have planned.
For regular interaction with the audience we created stories with polls, questions and ask me questions which resulted in a growth on the page in terms of consistent engagement.
We also focused on creating entertaining reels that showcased the fun and excitement of events planned by Clay Events. These reels included fun activities such as the various activities done in the event, interactive games, and other engaging activities that would appeal to a wide range of audiences.
We used hashtags and other social media tools to expand the reach of these reels and increase brand awareness.
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